In Conclusion An understanding of consumer behavior is an.
H0:- Consumer awarness;consumer perception has impact on buying behaviour. 1.4 SCOPE OF THE STUDY. The study is based on the impact ofvadvertising on consumer buying behaviou towards cosmetics products.This study wuill be helpful in getting an insight into the perception of consumers towards advetisment.The respondents ae randomly selected for the study.
Introduction Consumer buying behaviour is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behaviour in the market place when purchasing a.
Consumer buying behavior is the mix of a consumer's attitudes, preferences, and decision-making process when the consumer is acting in the marketplace to buy a good or service.
Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area.
Consumer buying behaviour is defined as the buying behaviour of final consumers, individuals and households who purchase goods and services for personal consumption (Kotler et. al., 2001, pg. 858). Purpose of choosing this topic:For a marketer to satisfy customer needs efficiently and lucratively, understanding consumer behaviour is essential.
THE INFLUENCE OF PACKAGING ON CONSUMER BEHAVIOUR ABSTRACT This topic of this research work the influence of packaging on the consumer buying decision for consumers products in Imo State was carried out to investigate the influence of packaging on the purpose of this study the question-experimental research design was adapted to study the firm of confectionary goods, manufacturers.
Consumer buying behaviour is an action which is the result of the attitudes, preferences, intentions and decisions made by the consumers in a marketplace before buying a product or a service. The study of consumer buying behaviour is an interdisciplinary subject area drawing widely from sociology, psychology, anthropology etc.